This is in response to Meta receiving lower than expected results in both app usage and revenue. Facebookįollowing on with the theme of video-based content, Meta CEO Mark Zuckerberg has revealed that Facebook will lean heavily towards being ‘Reel’ focused, with this style of content being the fastest growing element based on user engagement. After receiving a very public backlash over its ‘Tiktok-inspired’ update – Check out our latest blog “Make Instagram Instagram again”: The New Tiktok Style Instagram Update – Instagram CEO Adam Mosseri finally addressed the controversial update stating “I’m glad we took a risk - if we’re not failing every once in a while, we’re not thinking big enough or bold enough” – Mosseri went on to confirm that Instagram would be pausing the ‘Full-Screen testing’ and reverting back to the original layout for the select users who received the update.īut before you jump for joy, it does not seem like this will be the final attempt for the company to replicate Tiktok’s undeniable success Mosseri continued in his statement about the failure of the testing and stated that Instagram will still continue to prioritise video-based content due to its evident popularity in recent years. To begin, let’s discuss the elephant in the room…Instagram. With viral petitions and the influx of video-based content becoming the new normal on most platforms… on some more than others □īut if you somehow missed out on everything that’s been happening on your favourite apps, get the latest rundown from July, and what to expect in the month of August in this month’s instalment of Social Media Updates. July was quite an eventful month in the world of Social Media.
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